product placement


product placement
  refers to how companies buy advertising space within a film for their products, as a way for a producer to fund some film production costs
  Example: the familiar brand names in Kubrick's 2001: A Space Odyssey (1968); Mountain Dew in Antz (1998); or Hershey's Reese's Pieces in E.T.: The Extra-Terrestrial (1982) - when Mars Inc. passed on using M&Ms or the blatant placements of Coca-Cola in the company-owned Columbia Pictures' release Leonard Part 6 (1986); or Pampers in Three Men and a Baby (1987); or McDonalds and Coke in Mac and Me (1988); or Exxon in Days of Thunder (1990); or the numerous FedEx product placements in Cast Away (2000).

Glossary of cinematic terms . 2015.

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  • Product placement — Product placement, or embedded marketing, [cite web last = Schiller first = Gail authorlink = coauthors = title = Win, draw for Burnett branding work = publisher = The Hollywood Reporter date = 2005 06 01 url =… …   Wikipedia

  • Product-Placement — (Produktplatzierung) ist die gezielte Darstellung von Markenprodukten in verschiedenen Medien. Sie ist ein Instrument der Kommunikationspolitik im Marketing und wird vor allem in Film und Fernsehproduktionen eingesetzt. Inhaltsverzeichnis 1… …   Deutsch Wikipedia

  • Product Placement — ist die im Austausch gegen Geld/Vorteile vorgenommene Integration des Namens, des Produktes, der Verpackung, der Dienstleistung oder des Unternehmenslogos eines Markenartikels oder eines Unternehmens in Massenmedien, ohne dass der Rezipient dies… …   Deutsch Wikipedia

  • product placement — ˈproduct ˌplacement This used to be nested under placement , but it doesn t fit there so I have made it a HWD. noun [countable, uncountable] MARKETING when the maker of a product arranges for it to appear in a film or television programme as a… …   Financial and business terms

  • product placement —    Product placement forms part of a marketing strategy where manufacturers identify and target an audience of consumers and prepare them for products which they then release on to the market in tandem with, for example, the premiere of a film.… …   Encyclopedia of contemporary British culture

  • product placement — product placements N VAR Product placement is a form of advertising in which a company has its product placed where it can be clearly seen during a film or television programme. [BUSINESS] It was the first movie to feature onscreen product… …   English dictionary

  • product placement — product .placement n [U] a form of advertising in which a company arranges for one or more of its products to appear in a television programme or film …   Dictionary of contemporary English

  • PRODUCT PLACEMENT — Рекламный прием, заключающийся в том, что реквизит в фильмах, телевизионных передачах, компьютерных играх, музыкальных клипах или книгах имеет реальный коммерческий аналог. Обычно демонстрируется сам рекламируемый продукт или его логотип, или… …   Словарь бизнес-терминов

  • Product-Placement — Pro|duct Place|ment, Pro|duct|place|ment [ prɔdaktpleɪsmənt , …mɛnt], das; s, s <Pl. selten> [engl. product placement, aus: product = Produkt, Artikel u. placement = Zuteilung, Zuweisung; das Platzieren, Platzierung]: (in Film u. Fernsehen… …   Universal-Lexikon

  • product placement — noun : the appearance of a product as a paid advertisement within a television program or film * * * ˌproduct ˈplacement 7 [product placement] noun uncountable, co …   Useful english dictionary

  • Product-Placement — Pro|duct Place|ment, auch Pro|duct|place|ment [ prɔdʌktpleismənt] das; s, s <aus engl. product placement, zu product »Artikel, Erzeugnis« (vgl. ↑Produkt) u. placement »Zuordnung, Platzierung«> in Film u. Fernsehen eingesetzte Werbemaßnahme …   Das große Fremdwörterbuch